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ForeScout

"Sally is a fantastic asset to any public relations program. She contributes well to the team, works independently, is highly creative, very professional and just delivers great results. I highly recommend her and look forward to years of working together."

Scott Gordon, former CMO at ForeScout Technologies

Background

Founded in the year 2000, ForeScout Technologies has pioneered an agentless approach to network security to address the explosive growth of mobile computing and the Internet of Things (IoT). In 2016 the company secured $76 million late-stage funding and was valued at $1 billion.

Bratton PR launched ForeScout in the UK in 2006 and provided PR services throughout its 10 year evolution to becoming a leading Internet of Things (IoT) security company.

Objectives

Results

An average of 150 articles each year across a wide range of technology, business and vertical market media. High impact coverage included: SC Media UK video interview with ForeScout CEO Michael DeCesare debating why 'It's asymmetrical warfare between the hackers and defenders' and a 'Visibility key to stopping cyber adversaries' article by Computer Weekly, which conveyed ForeScout's core 'transforming security through visibility' company message.

Media coverage was also secured in top tier outlets including Computerworld UK, Computing, IDG Connect, Risk UK, ITProPortal, IoT global network, Silicon UK and Infosecurity magazine via PR activities including: customer case study interviews; opinion article and comment placement; news pitching including new industry survey stats, plus arranging journalist briefings with senior ForeScout spokespeople.